
We can sell out stadiums but don’t know the players in the streets! (Photo via Flickr/cleverclevergirl)
It has been a long time coming when it comes to Baseball being a dying sport.
When it comes to athlete exposure and popularity, baseball players are toward the bottom of the list. The most popular baseball player still playing today is Derek Jeter, and He is popular now because he started in the MLB when baseball still reigned supreme! Today fans would not know an athlete in public, even if they walked up and asked you for directions! Even the most popular baseball players today, like Mike Trout and Yasiel Puig, will go unnoticed walking around the town that they play for.
The one thing baseball has over other sports is revenue! The younger generation watches football and basketball way more than baseball, yet baseball has more money because of smaller rosters and more fan attendance. The New Yorker explains how strong annual revenues are today, and the $8 billion doubles the amount of revenue back in the prime of Mark McGwire and Sammy Sosa. So my point is the MLB needs to find a way to market themselves and players to add more interest for fans to watch the games on TV when they aren’t at the game, and I will wait patiently while the NBA and the NFL continue to kill the MLB in the ratings!
Agreed that baseball players are not exposed near enough as their football/basketball counterparts. That needs to change or the situation won’t.
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The MLB needs to find a way to market its superstars like the NFL and NBA do.
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